Closing Statement / Evaluation

Altogether, I am very pleased with how my Final Major Project turned out.

I feel that my video had a great impact. Students within the school have taken to the final film really well. Throughout the filming process they were very actively involved, and were constantly asking me questions about how it was going. I was blown away by their enthusiasm and willingness to help. They have all made comments on how they would love to create a similar video for other activities that take place within the school. A number of staff have suggested playing the video in the Library throughout the day for students, parents and visitors to the school to watch. Since this project, I have also been asked back to the school to complete various other media projects. It has given me a number of connections and possible future creative work.

Throughout the duration of my project, I took on the role of 'Production Manager.' This gave me a number of responsibilities. I was singlehandedly managing every aspect of the pre-production, production and post-production process. I feel that I took on this role well, handling each situation in a professional manner. I spent a lot of my free time working on content for my blog, adding more research and development to try and boost my portfolio and give my audience an insight into the making of the project. I have had a real-life experience into exactly how much hard work it takes to complete a project for an real client. It has definitely made me consider moving onto this kind of work in the future.

I had a number of technical issues along the way during my production process. From sound issues to video quality issues, I managed to quickly solve them with the help of my peers and tutors. I documented any of these difficulties along the way on my blog, to evidence my ability to work through any problems. I feel proud that I managed to tackle these technical problems with such ease.
Once finished, I feel that my video had a very professional look. I was pleased with how I was able to use the tools at hand (such as the Canon XF100s and external sound recording equipment) in the correct way to ensure the highest quality possible. I also learnt a lot of new techniques in editing with Premiere Pro such as audio gains and colour channels. In the future I'd like to experiment more with these features and possibly learn some more. I also used Photoshop to create my name straps before importing them for use into my project.

In terms of aesthetic quality, there was a specific way I wanted my video to look. I developed this theme through my form and style development, researching more into existing videos that were similar and creating new ideas from them. I particularly like my use of bright colours in the name straps and overlays to my video. I feel that they fit in will with the World Book Day theme, but with a slightly different twist. I also adjusted the colour levels in my clips to make them slightly brighter. I think that this helped to contribute to my bright, happy theme. I also used some uptempo ukulele music underneath my video to add a real cheery vibe.  If I had more time to edit this project, I would experiment more into Adobe after effects and try to animate some overlays to add a more creative flair.

I feel that my video achieved the aims I was hoping it would. When beginning this project, I set out to create a short 3 minute video for City Academy, highlighting World Book Day as a cause to celebrate and raise awareness of within secondary schools across Norfolk. Through loads of research, strategic planning and shooting, I feel that I managed to bring everything together well. I feel that I worked together well together with my client and production team to create an end product to be proud of. I am very thankful for all the help I was given, and that I was given the opportunity to complete such a fun and exciting project with a such a professional experience.

Client Feedback on my Final Edit

On Monday 20th April, I went and visited my client to ask for his opinion on my final edit. Simon was joined by Phil Lay, another teacher at the school who also gave his opinion on the video.

Final Edit

Here is my final, completed edit for my video -


I have taken the advice given to me in my first edit screening, and have made the appropriate changes.

Final Edit Timeline

Here is what my final edit timeline looks like.

As you can see, since my last editing update I have added the HD Bars and Tone, Countdown Clock and Text with my name for hand in.

Blog Update

Today I am finalising the last few items required for my blog before hand in on Friday.

To Complete:

• Finalising Research
• Polishing Edit
• Closing Statement

First Edit

On Thursday 18th April, The first edit of my video was screened at college in front of my peers and my tutors.

Here is the first edit of my FMP.

There were mixed comments on my video. These were some of the feedback my college classmates gave me:

Feedback from Alice King - 

• The start was quite abrupt - could use some establishing shots to ease into the video and set the scene.
• Could add in some more about World Book Day and the issues it promotes.
• Why is the room empty on the siren shot?
• The interviews were enjoyable and the students engaged well.
• Can we see some of the promo video the students are talking about?
• Some lovely shots were included.
• The alarm idea was a great idea and was shot well!

Feedback from Holli Scally - 

• There were some good shots used that were interesting.
• All of the information in the video was relevant to the cause.
• The music was appropriate and really set the tone of the video.
• There are some points of the video where the sound levels need to be adjusted appropriately. 
• The alarm in the 'drop it and read' section was slightly overpowering.

I also received some feedback from my tutors who said the following:

Improvements to be made - 

From my feedback, I have come up with a number of changes to be made to my edit before showing my client for the first time on Monday 20th. 

• Add in some establishing shots to set the scene for the audience. 
• Potentially add in some more information about World Book Day.
• Add in a small segment of the promo video as the students are talking about it. 
• Adjust some of the sound levels. 

Client Contact - Arranging a Final Edit Viewing

On Tuesday 14th April, I contacted my client in hope of arranging a time to head into the school and show my Final Edit to Simon and ask for his feedback.

Shortly, he replied and confirmed a meeting on Monday 20th April.