DISTRIBUTION & EXHIBITION RESEARCH
There are a number of ways that I could distribute my final video. The method of distribution used would mostly depend on the audience I am hoping to target. These include DVD, Web publishing, Showing at events etc. The method of distribution I feel would suit my project best is exhibiting through an online video platform such as YouTube or Vimeo.
YouTube -
YouTube is an online video directory where absolutely any user can upload their video content to the site. It’s a website that has a very large percentage of web traffic, and is visited by millions of people across the world on a daily basis. It’s an easily accessible place to share content with a wide variety of people. There is a number of advantages and disadvantages to using this method of exhibition, however.
Advantages -
- Fast and efficient way of sharing a video with a large group of people.
- Ability of reaching a wider audience across age groups/the world.
- Anyone can view and share the video.
- Video can be embedded into websites and blogs for further promotion.
- Can collect responses and feedback quickly and easily through user comments.
- Google’s partnered AdSense enablements allows videos to make profit and to be used as advertisements before any video.
- More than 1 billion unique users visit YouTube each month.
- Completely free to use.
Disadvantages -
- If a client would rather their video be available to a more limited audience, the use of YouTube as a platform wouldn’t be suitable as it’s a very public method of exhibition.
- Videos that have been uploaded to a public video platform such as YouTube cannot be entered into film festivals.
- Attempting to position yourself as a professional product/brand can be difficult as YouTube can position offensive content beside your videos without your consent.
- Some of YouTube’s robust targeting features can allow competitors to steal your video and place their own ads on it.
Vimeo -
Vimeo is another video-sharing website that is however targeted more towards professional film/video makers. It enables HD uploads and a premium service that allows user to access more professional features. Just like YouTube, it allows users to upload their own content but limits them to a certain amount a week. In comparison to YouTube it’s slightly less popular and has more restricting features.
Advantages -
- Has a very professional background and is respected between professional filmmakers. (Means more professional, constructive feedback.)
- Allows HD uploads for a professional finish - known for it’s niche background.
- Allows a more specific audience.
- No advertisements run at the beginning or throughout videos to steer away audience attention.
- Runs a cost-effective business account with premium features if you have a budget to work with.
Disadvantages -
- Limited uploads - competitors offer unlimited uploads.
- Google (being the worlds number 1 search engine) often removes Vimeo videos from search results and replaces with their own YouTube results.
- A lot less web traffic than Youtube.
In the case of my video, I feel that YouTube would be the best exhibition platform out of the two. My client wants the project to be easily accessible by anyone who wishes to watch it, and to be embedded on the school website. Due to the diverse age range / location / interests of the audience I have discovered through research, I feel that YouTube would be the platform that would cater most specifically to them.
Bibliography -
Youtube vs. Vimeo
Kevin King
Sept 2014
Sprout Social
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